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    -Brief Business Travel Insights

    25 May 2023

    Chauffeur etiquette and why does it matter

    Part of the appeal of chauffeur-driven transport is its professional and luxurious image. It’s the chauffeur’s responsibility to uphold this image of refined sophistication. Aside from ensuring that their vehicle is spotless, chauffeurs must also master the art of chauffeur etiquette.

    Chauffeur etiquette goes beyond opening and closing the car door for clients. Chauffeurs must adopt a respectful, polite, formal, and sophisticated demeanour.

    In this article, we’ll explore what chauffeur etiquette means and why it is such an important aspect of a chauffeur’s role.

    What is meant by chauffeur etiquette?

    Etiquette is defined as “the customary code of polite behaviour in society or among members of a particular profession or group.”

    Chauffeurs have always been known for adhering to strict etiquette. Chauffeur etiquette has been strictly policed since the book “Chauffeur’s Blue Book” became widely used in 1906.

    The Chauffeur’s Blue Book was a chauffeur etiquette handbook, which is still quoted to this day. The three most oft-quoted rules from the book are:

    “Your master’s fun is your work – Don’t forget that although the car is for your employer’s hobby or sport, it is your business, and you are there to make sure he gets the proper enjoyment from it.”

    “You may recognise another chauffeur on a passing car and consider it proper to wave your hand and greet at him. This is exceedingly wrong; for a silent nod is all that is permissible.”

    “Maintain an attitude of reserve about the car – or mystery if you like – with discreet silence on your part instead of blustering talk.”

    While chauffeur etiquette is often associated with the way a chauffeur speaks and behaves, there are more aspects to it than this. Some important aspects of chauffeur etiquette include:

    • Professional appearance
    • Discretion and privacy
    • Punctuality
    • Smooth driving
    • Vehicle maintenance
    • Adaptability
    • Communication skills
    • Cultural awareness

    All of these aspects of chauffeur etiquette help create the premium travel experience expected when being chauffeur-driven.

    Why is good chauffeur etiquette important?

    Upholding excellent chauffeur etiquette helps differentiate the services that chauffeurs offer from those offered by other private drivers, including taxis and Uber drivers.

    Maintaining high levels of etiquette helps to make the client’s journey more comfortable and enjoyable, improves client satisfaction, helps to win repeat business, and establishes long-term client relationships.

    What are the qualities of a good chauffeur?

    The best chauffeurs possess a range of skills and qualities that help them provide exceptional service and forge successful careers in the industry.

    Qualities of a good chauffeur include being personable, respectful, discreet, relaxed, polite and courteous. Experienced and successful chauffeurs learn to read their passenger’s mood and respond accordingly, knowing when to speak and when to stay quiet. The best chauffeurs have a professional, polished appearance and attire but remain subtly and unobtrusively in the background.